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Are Watches Cheaper in Switzerland? No, but why?

Are watches cheaper in Switzerland? Watches are not cheaper in Switzerland. Although the majority of (high-end) Swiss watches are manufactured in Switzerland, all prices are still retail. There may be price reductions on some models, but Switzerland in particular does not provide greater discounts than other nations.

The mother country where many of the major watch brands are produced is Switzerland. You name anything, and there’s a decent chance the company was founded in Switzerland: Rolex, Patek, Omega, etc.

Let’s Find out why watches are not cheaper in Switzerland. And where we may find the most affordable Swiss watches.


Why Watches are not cheap in Switzerland?

It makes sense when you consider the reasons why someone could ask this question. Due to reduced retail/shipping costs, the watch industry in Switzerland may be more affordable as a result of the production of many of the most well-known watch brands worldwide.

Sadly, that is not the case. First of all, Switzerland has a higher cost of living than other countries. Swiss products have grown comparatively more expensive than those from other countries as a result of product owners charging Swiss retailers greater wholesale pricing. Particularly in the case of watches, this is not true.

Let’s discuss about various luxury watch brands that are produced in Switzerland, such as Rolex, Patek, and Omega. These watch brands are not more affordable to purchase in Switzerland when we contrast the pricing in Switzerland with the normal watches that are sold online and in other nations.

This has to do with the abundance of boutique shops in Switzerland (small watch shops or a tiny speciality division inside a large watch brand). because they buy their watches from the legitimate watch brand’s wholesaler.

The watches sold at these upscale boutiques are not less expensive. Prices are set for popular watch brands like Rolex, Patek, etc. These are consistent across nations except discounts.

Also learn: Why Watches are Worn on the Left Hand?

The Price-determining Factors for Watches

The cost of a watch in a given nation is influenced by a few different elements. If you do your homework, you’ll see that there are a number of variables that affect the price. In most cases, it depends on where the person resides. It would be better if you were a European to purchase a watch from a nation with a favourable exchange rate.

However, non-Europeans would stand to gain the most from nations with tax refund systems. The finest locations for each unique person will be covered in greater detail later on in this essay. The following are some variables that might affect your watch’s pricing if you purchase it abroad:

  • VAT
  • Currency
  • Rates of exchange
  • Nation of residence

All of these factors may be influenced by how much purchasing your watch abroad will cost.

Where you can find the most affordable (luxury Swiss) watches?


A watch broker is the most cheapest way to purchase a Swiss watch. They can offer lower unpublished prices because they have direct access to the manufacturer. People from outside Europe should travel to Italy to take advantage of the tax refund system. If you live in Europe, Japan is the best option because of the favourable exchange rate.

Numerous factors determine where to buy watches for the cheapest price. The fluctuation of exchange rates with your own currency is one of them.

Japan may be more expensive than other non-European nations, such Asia, but not when compared to European nations. Food and beverage costs are comparable, but Europeans benefit far more from greater purchases.

Also Learn: Who Invented the Watches?

Is it better to purchase watches from Switzerland?

Switzerland is still a fantastic place to buy watches, even though we are aware that they do not have reduced pricing. The vast array of watch shops throughout the nation reflect the fact that Switzerland is the center of the watch industry. It is and will always be a nation where skilled watchmakers produce products of the highest calibre.

Breitling, Rolex, Omega, and Tag Heuer are all stunning, well-known Swiss brands. Additionally, many of the largest brands have headquarters located around Switzerland.

Rolex, for instance, has its headquarters in Geneva, but other well-known companies like Omega have their corporate offices in other significant towns like Bienne/Biel. As a result, it is a fantastic nation to get watches from because you get a purchase with a narrative.

If you love watches and ever decide to travel to Switzerland. La Chaux-de-Fonds, the city known as the “watch capital of the world,” is unquestionably worthwhile.

In addition to being a stunning city in and of itself, this is where nearly all well-known watch brands are founded and where watches have been produced since the seventeenth century. The factories for Cartier, Patek Philippe, Louis Vuitton, Breitling, and Festina are all located in this city.

The renowned “Watch Valley,” which is exactly what it sounds like, is another site to keep an eye out for. Nearly all of Switzerland’s historical landmarks are located in this area. where one can find all of the major watch manufacturers. From Geneva to Basel, it covers the entire Swiss Jura Arc. As a fan of watches, and is the most important place to be. Definitely worth going to while in Switzerland.

Also read: When Watches were Invented?

The Bottom Line

Are watches cheaper in switzerland? In conclusion, Swiss watches aren’t significantly cheap in Switzerland. We should come to the conclusion that where a person lives, the currency, the VAT, and exchange rates all play a role in determining where they may get the best deal on a new luxury watch.

Frequently Asked Questions

In addition to being extremely strict about retail pricing, Rolex approves the jewellers who sell its watches. I’m sure you are aware that Rolex watches are pricey, starting at $7,500 USD, $9,000 CAD, or $8,500 CHF, so the retail price will not be significantly lower in Switzerland.

For many models, the official list price in the US is typically a little less expensive in Switzerland (not all of them though…). If you’re considering buying in the “grey market,” buy in the US instead because it’s significantly less expensive than all of Europe.

Switzerland is renowned for its authentic Swiss chocolates, cheese, and wine, all of which can be purchased as gifts for loved ones back home or as souvenirs. Additionally, individuals can purchase a watch or a genuine Swiss Army Knife for the exquisite and fashionable gifts.

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